Your preferred and trusted partner for raising capital
VCP Apex is a provider of financial, advisory and capital raising services for corporate and fund manager clients.
We have unique family office and institutional investor relationships with deep expertise in alternative investments.
Long-term, deep and trusted partnerships lie at the heart of our business.
VCP Advisors entered into a joint venture with the Apex Group Ltd. and re-branded to VCP Apex in September 2021. The VCP Apex team has completed over 70 mandates, advising on over $20bn alternative transactions.
Apex Group partners with VCP Advisors to create VCP Apex
Experience
VCP Apex works with companies as well as closed-ended and open-ended funds across the private equity, private debt, real estate and infrastructure asset classes, to provide advisory, capital raising and restructuring services to the institutional and family office investor community.
We have close relationships with professional investors in Asia, the US and Europe, including: family offices, private and public pension plans, fund of funds, secondary funds, insurance companies, sovereign wealth funds, consultants, endowments, and foundations.
investor relationships
advised on alternative transactions
mandates completed
Track record includes senior team performance while at prior firms.
Services
Global Fund Placement
Private Equity, Private Debt, Real Estate, Infrastructure.
VCP Apex's global fund placement team seeks to foster long-term relationships between General Partners and our international network of investors. When we present an opportunity to an LP, we do so with a conviction that reflects the thoroughness of our diligence and our intimate understanding of the investor’s own needs. Every year, we review hundreds of potential clients across all strategies and asset classes, but agree to work only with a select few non-competing managers that meet our exacting criteria.
Fundraising should be an opportunity for General Partners to showcase a winning strategy, not distract them from pursuing it. By tailoring our services to each client, we aim to complete the process in an efficient and targeted manner, whether the mandate is global or geography-specific, and minimize the workload for them.
We help managers with premarketing, fund documentation and terms, coordinate roadshows, follow-up and due diligence, and help point the way through the ever-changing regulatory landscape. And thanks to our investor insight, we are able to help managers hone their message for each encounter as well as sharpen their competitive positioning within the broader market. Above all, in becoming their ambassador, we invest our reputation in their success.
Secondary Advisory
VCP Apex's secondary advisory practice is fully integrated with our global fund placement business. We help buyers and sellers of fund interests and direct asset stakes to identify how best to approach the secondary market.
Buyers appreciate our ability to source mainstream assets from beyond the well-known holders, as well as identifying deep value opportunities in more esoteric positions. For sellers, this provides the opportunity to align existing portfolios more closely with future goals, monetize historic commitments, and free up capital for new opportunities or near-term liquidity needs. Following a consultation, we will devise a strategy to achieve optimal pricing in a manner consistent with the vendor’s other priorities, such as discretion, simplicity, and speed. By engaging our full network of investor relationships, we are able to reach both mainstream buyers and more opportunistic players to maximise competitive tension within an orderly and efficient process.
We also look to harness the secondary market to serve the needs of our General Partner clients. Where a legacy fund threatens to become a distraction, we can advise on a wind-down or restructuring to provide liquidity to existing LPs and secure new financing for assets requiring additional investment. We have also helped managers to coordinate the sale of a secondary interest while securing a simultaneous commitment to their latest fund through a staple transaction.
Direct Placements
VCP Apex's merchant banking division works with high growth and mature companies as well as alternative asset managers globally to raise direct investment capital across a range of industry sectors.
Our global investor relationships give us an in-depth knowledge of what limited partners look for, meaning that we are able to provide impartial and objective advice on the full range of strategic options available to our clients.
We tailor our advice on a case-by-case basis. After a period of consultation we aim to agree on the appropriate strategy, working closely with our clients to enhance the attractiveness of their business to potential investors. We advise on the business plan, management presentation and financial projections; the valuation and how it can be maximized; and the optimum capital structure and terms of investment. We then approach a targeted list of family office, institutional and industry investors globally.
Our discreet, proven, step-by-step process is managed to ensure that our clients can remain focused on running their businesses while we concentrate on building competitive tension and leading the legal and due diligence negotiations with investors to achieve the best terms for our clients.
Selected transactions
We have raised capital for many of the world’s most established and successful alternative asset managers, from all parts of the globe, with capital predominately stemming from the US, Europe, China and Korea. We have advised on fundraisings for companies and funds aggregating over $20bn, the details of which can be found below.

Greenspring Secondaries Fund V 2021
Venture Capital
GLOBAL FUND PLACEMENT

Endeavour Medtech Growth Fund II 2021
Private Equity
GLOBAL FUND PLACEMENT

Greenspring Global Partners Fund X 2021
Venture Capital
GLOBAL FUND PLACEMENT

BITE Alternative Investments 2021
FinTech
DIRECT PLACEMENTS

BITE Alternative Investments 2020
FinTech
DIRECT PLACEMENTS

Greenspring Secondaries Fund IV 2019
Venture Capital
GLOBAL FUND PLACEMENT

YFM Equity Partners Fund II 2019
Private Equity
GLOBAL FUND PLACEMENT

Spire Capital Partners Fund IV 2019
Private Equity
GLOBAL FUND PLACEMENT

Greenspring Opportunities Fund VΙ 2019
Venture Capital
GLOBAL FUND PLACEMENT

Click Ventures 2019
Venture Capital 2019
Venture Capital Fund
principal investments

BITE Alternative Investments 2019
FinTech
DIRECT PLACEMENTS

BITE Alternative Investments 2019
FinTech
PRINCIPAL INVESTMENTS

Greenspring Global Partners Fund IX 2019
Venture Capital
GLOBAL FUND PLACEMENT

US Middle Market Direct Lending Fund XII 2018
Private Debt
PRINCIPAL INVESTMENTS

Merit Capital Partners Fund VI 2018
Private Equity
GLOBAL FUND PLACEMENT

Stratus Capital Partners Fund III 2018
Private Equity
GLOBAL FUND PLACEMENT

Greenspring Opportunities Fund V 2017
Venture Capital
GLOBAL FUND PLACEMENT

Pretium Partners Real Estate Opportunities Fund II 2017
Real Estate
GLOBAL FUND PLACEMENT

Greenspring Global Partners Fund VIII 2017
Venture Capital
GLOBAL FUND PLACEMENT

US Middle Market Direct Lending Fund Xl 2017
Private Debt
GLOBAL FUND PLACEMENT

Greenspring Micro Fund I 2017
Venture Capital
GLOBAL FUND PLACEMENT

WestBridge SME Fund II 2017
Private Equity
GLOBAL FUND PLACEMENT

HPH Specialized Fund I 2017
Private Equity
GLOBAL FUND PLACEMENT

Wasserstein Debt Opportunities Fund 2016
Credit Long / Short
GLOBAL FUND PLACEMENT

Spire Capital Partners Fund III 2016
Secondary
SECONDARY ADVISORY

YFM Equity Partners Fund I 2016
Private Equity
GLOBAL FUND PLACEMENT

AlphaX Partners Fund I 2016
Venture Capital
GLOBAL FUND PLACEMENT

Greenspring Opportunities Fund IV 2016
Venture Capital
GLOBAL FUND PLACEMENT

US Middle Market Direct Lending Fund X 2016
Private Debt
GLOBAL FUND PLACEMENT

Oxygen Finance 2015
Oxygen2015
FinTech
DIRECT PLACEMENTS

Loveholidays.com 2015
Loveholidays2015
Technology
DIRECT PLACEMENTS

Endeavour Medtech Growth Fund I 2015
Private Equity
GLOBAL FUND PLACEMENT

US Middle Market Direct Lending Fund IX 2015
Private Debt
GLOBAL FUND PLACEMENT

Spire Capital Partners Fund III 2014
Private Equity
GLOBAL FUND PLACEMENT
Key people
Since the inception of the firm, we have focused on bringing together a group of talented leaders from across the alternative investment and corporate world. Our firm draws upon the experience of former private equity managers, corporate executives, capital markets professionals, financiers, lawyers, and founders to deliver remarkable fundraising results to our clients.

William Rudebeck

Henry Talbot-Ponsonby

Julian Kurz

Jill Cohen

Jay Shows

Yuthika Shetty

Mario Lotufo

Xiaotian Mao

Peter Hughes

Hugo van Vredenburch

Michael Langdon

Co-Chairman
William Rudebeck
William currently acts as Co-Chairman of VCP Apex. Previously, in 2009, he co-founded Venture Capital Partners, which subsequently became VCP Advisors and later, VCP Apex. William also co-founded Bite Investments in 2018 and currently acts as CEO. Previously, William spent a number of years in corporate finance and investment banking, specialising in advising and raising capital for both corporates and alternative asset managers. William previously held various positions at HSBC, Grisons Peak, and Danske Bank.

Co-Chairman
Henry Talbot-Ponsonby
Henry currently acts as Co-Chairman of VCP Apex. Previously, in 2009, he co-founded Venture Capital Partners, which subsequently became VCP Advisors and later, VCP Apex. Henry also co-founded Bite Investments in 2018 and currently acts as President of Bite. Henry also sits on the Investment Committee of Bite Asset Management. Henry began his career in law, working as a Barrister in London, before joining Grisons Peak, a financial institutions focused investment banking firm.

Head of Origination
Julian Kurz
Julian is a Managing Director and Head of Origination for VCP Apex globally. Julian previously worked for Eaton Partners, where he was a founding member of the Asia team that built an award-winning GP advisory business. Julian spent a decade working across Eaton’s Hong Kong, New York and Shanghai offices, focusing on the origination and execution of fundraises, secondaries and strategic advisory. Julian holds a bachelor’s degree from the London School of Economics.

Head of Americas
Jill Cohen
Jill is Head of the Americas for VCP Apex, having joined from Mercury Capital Advisors where she was Partner. Jill has had a 20+ year career within the alternative asset management industry and has held senior positions at several firms including, Avenue Capital, Salient Partners, MPM Capital, in addition to being Head of Capital Introduction for the Americas at Citigroup. Jill serves on the Board of Directors for University of Rhode Island where she holds a BSBA in finance and was a beta gamma sigma honor society member and scholarship recipient.

Head of Project Management
Jay Shows
Jay is based in New York, where he is a Managing Director and Head of Project Management. Jay has had a 20+ year career working for leading global financial institutions and he has specialized within fundraising and advisory for alternative investments. Jay began his career in alternatives at Merrill Lynch in 2000 and has since held senior project management roles at Citigroup, Matinicus, BerchWood Partners and most recently, Stratus Partners, an alternatives advisory business that he founded. Jay has a MBA from NYU Stern School of Business.

Yuthika Shetty
Yuthika is based in London and brings over a decade of industry experience in capital raising and advisory for alternative investments. Prior to joining VCP Apex, she worked for Mercury Capital Advisors in their origination and project management team covering Asian and European GPs and before that worked for DCF Ventures, Peepal Tree Capital and UDS. Yuthika holds a master’s degree in finance from Northeastern University, Boston.

Senior Advisor
Mario Lotufo
Mario is a Senior Advisor for VCP Apex and is based in New York. Mario brings over 30 years of industry experience, leading the Advisory business at his own firm Mentor International LLC. Mario worked for over 25 years at TSB/Lloyds Bank and Rabobank in Business Development, Asset Management and Corporate Banking/Finance. He has lived and worked in eight countries and speaks five languages. He has a B.S in Economics from Catholic University in Sao Paulo, Brazil, a Master in Administration from CEAG, Getúlio Vargas in São Paulo, Brazil and an International MBA from Erasmus University, Rotterdam School of Management in the Netherlands. Mario was a member of the Brazilian Water Polo National Team (1983 Edmonton World University Games, 1983 Caracas Pan American games, and 1984 Los Angeles Olympic games).

Managing Director
Xiaotian Mao
Xiaotian is a Non-Executive Partner who initially joined the London team in 2015 before moving to Shanghai in 2018. Xiaotian has worked in investment banking at Standard Bank in Hong Kong and also spent a number of years in audit at PwC. Xiaotian is a Certified Public Accountant, and has an MBA from the Saïd Business School, Oxford University.

Peter Hughes
Peter acts as CEO of Apex Group, having founded the company in 2003, which now is one of the world’s largest fund administrators. Under his leadership, the Apex Group has grown rapidly and today delivers a full range of services from fund administration, middle office, banking and depositary to corporate services. These services are delivered via 80 offices worldwide by over 10000 staff. Peter has over 20 years of financial services experience having qualified as a chartered accountant in 1994. He is a fellow of the Institute of Chartered Accountants in England and Wales.

Hugo van Vredenburch
Hugo is a shareholder and advisor for VCP Apex and currently serves as Chairman of Fauna & Flora International, the world’s oldest international conservation charity. He was previously chairman of Interactive Investor and CEO of the TMF Group. Earlier in his career, Hugo was a Partner at Goldman Sachs and held a variety of roles including co-heading the equity franchise in Europe, Japan and Global COO of the equity division.

Michael Langdon
Michael is a shareholder and advisor for VCP Apex. Michael founded Rutland Partners, one of the pioneers of turnaround private equity in the UK, in 1986 after a career with Price Waterhouse where he specialised in investigative, consultancy and corporate finance work for large multinational clients. Michael is currently Rutland’s Chairman and has been central to determining both its investment strategy and its transition from a quoted industrial holding company into a UK focused mid-market private equity fund manager.
Global reach
Core offices
VCP Advisors UK Limited
London
28 Eccleston Square, London, SW1V 1NZ, United Kingdom
VCP Advisors UK Limited, Reference number: 523831, is authorised and regulated by the UK Financial Conduct Authority (FCA)
VCP Americas, LLC
New York
535 Fifth Avenue, 4th Floor, New York, NY, 10017, USA
VCP Americas, LLC, CRD#: 169090/SEC#: 8-69347, is registered with the SEC and a member of FINRA/SIPC. Check the background of this investment professional at BrokerCheck. VCP Americas is licensed to conduct private placements of securities
VCP Advisors (HK) Limited
Hong Kong
Suite 1106, 28 Stanley Street, Central, Hong Kong
VCP Advisors (HK) Limited, HK SFC Registration number: BOK076, is authorised and regulated by the Hong Kong Securities and Futures Commission
VCP Advisors (Shanghai) Limited
Shanghai
Unit 4203, CITIC Square, 1168 Nanjing West Road, Shanghai 200041
Contact us
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