Your preferred and trusted partner for raising capital
VCP Apex is a provider of financial, advisory and capital raising services for corporate and fund manager clients.
We have unique family office and institutional investor relationships with deep expertise in alternative investments.
Long-term, deep and trusted partnerships lie at the heart of our business.
VCP Advisors entered into a joint venture with the Apex Group Ltd. and re-branded to VCP Apex in September 2021. The VCP Apex team has completed over 70 mandates, advising on over $20bn alternative transactions.
Apex Group partners with VCP Advisors to create VCP Apex
Experience
VCP Apex works with companies as well as closed-ended and open-ended funds across the private equity, private debt, real estate and infrastructure asset classes, to provide advisory, capital raising and restructuring services to the institutional and family office investor community.
We have close relationships with professional investors in Asia, the US and Europe, including: family offices, private and public pension plans, fund of funds, secondary funds, insurance companies, sovereign wealth funds, consultants, endowments, and foundations.
investor relationships
advised on alternative transactions
mandates completed
Track record includes senior team performance while at prior firms.
Services
Global Fund Placement
Private Equity, Private Debt, Real Estate, Infrastructure.
VCP Apex's global fund placement team seeks to foster long-term relationships between General Partners and our international network of investors. When we present an opportunity to an LP, we do so with a conviction that reflects the thoroughness of our diligence and our intimate understanding of the investor’s own needs. Every year, we review hundreds of potential clients across all strategies and asset classes, but agree to work only with a select few non-competing managers that meet our exacting criteria.
Fundraising should be an opportunity for General Partners to showcase a winning strategy, not distract them from pursuing it. By tailoring our services to each client, we aim to complete the process in an efficient and targeted manner, whether the mandate is global or geography-specific, and minimize the workload for them.
We help managers with premarketing, fund documentation and terms, coordinate roadshows, follow-up and due diligence, and help point the way through the ever-changing regulatory landscape. And thanks to our investor insight, we are able to help managers hone their message for each encounter as well as sharpen their competitive positioning within the broader market. Above all, in becoming their ambassador, we invest our reputation in their success.
Secondary Advisory
VCP Apex's secondary advisory practice is fully integrated with our global fund placement business. We help buyers and sellers of fund interests and direct asset stakes to identify how best to approach the secondary market.
Buyers appreciate our ability to source mainstream assets from beyond the well-known holders, as well as identifying deep value opportunities in more esoteric positions. For sellers, this provides the opportunity to align existing portfolios more closely with future goals, monetize historic commitments, and free up capital for new opportunities or near-term liquidity needs. Following a consultation, we will devise a strategy to achieve optimal pricing in a manner consistent with the vendor’s other priorities, such as discretion, simplicity, and speed. By engaging our full network of investor relationships, we are able to reach both mainstream buyers and more opportunistic players to maximise competitive tension within an orderly and efficient process.
We also look to harness the secondary market to serve the needs of our General Partner clients. Where a legacy fund threatens to become a distraction, we can advise on a wind-down or restructuring to provide liquidity to existing LPs and secure new financing for assets requiring additional investment. We have also helped managers to coordinate the sale of a secondary interest while securing a simultaneous commitment to their latest fund through a staple transaction.
Direct Placements
VCP Apex's merchant banking division works with high growth and mature companies as well as alternative asset managers globally to raise direct investment capital across a range of industry sectors.
Our global investor relationships give us an in-depth knowledge of what limited partners look for, meaning that we are able to provide impartial and objective advice on the full range of strategic options available to our clients.
We tailor our advice on a case-by-case basis. After a period of consultation we aim to agree on the appropriate strategy, working closely with our clients to enhance the attractiveness of their business to potential investors. We advise on the business plan, management presentation and financial projections; the valuation and how it can be maximized; and the optimum capital structure and terms of investment. We then approach a targeted list of family office, institutional and industry investors globally.
Our discreet, proven, step-by-step process is managed to ensure that our clients can remain focused on running their businesses while we concentrate on building competitive tension and leading the legal and due diligence negotiations with investors to achieve the best terms for our clients.
Selected transactions
We have raised capital for many of the world’s most established and successful alternative asset managers, from all parts of the globe, with capital predominately stemming from the US, Europe, China and Korea. We have advised on fundraisings for companies and funds aggregating over $20bn, the details of which can be found below.
Greenspring Secondaries Fund V 2021
Venture Capital
GLOBAL FUND PLACEMENT
Endeavour Medtech Growth Fund II 2021
Private Equity
GLOBAL FUND PLACEMENT
Greenspring Global Partners Fund X 2021
Venture Capital
GLOBAL FUND PLACEMENT
BITE Alternative Investments 2021
FinTech
DIRECT PLACEMENTS
BITE Alternative Investments 2020
FinTech
DIRECT PLACEMENTS
Greenspring Secondaries Fund IV 2019
Venture Capital
GLOBAL FUND PLACEMENT
YFM Equity Partners Fund II 2019
Private Equity
GLOBAL FUND PLACEMENT
Spire Capital Partners Fund IV 2019
Private Equity
GLOBAL FUND PLACEMENT
Greenspring Opportunities Fund VΙ 2019
Venture Capital
GLOBAL FUND PLACEMENT
Click Ventures 2019
Venture Capital 2019
Venture Capital Fund
principal investments
BITE Alternative Investments 2019
FinTech
DIRECT PLACEMENTS
BITE Alternative Investments 2019
FinTech
PRINCIPAL INVESTMENTS
Greenspring Global Partners Fund IX 2019
Venture Capital
GLOBAL FUND PLACEMENT
US Middle Market Direct Lending Fund XII 2018
Private Debt
PRINCIPAL INVESTMENTS
Merit Capital Partners Fund VI 2018
Private Equity
GLOBAL FUND PLACEMENT
Stratus Capital Partners Fund III 2018
Private Equity
GLOBAL FUND PLACEMENT
Greenspring Opportunities Fund V 2017
Venture Capital
GLOBAL FUND PLACEMENT
Pretium Partners Real Estate Opportunities Fund II 2017
Real Estate
GLOBAL FUND PLACEMENT
Greenspring Global Partners Fund VIII 2017
Venture Capital
GLOBAL FUND PLACEMENT
US Middle Market Direct Lending Fund Xl 2017
Private Debt
GLOBAL FUND PLACEMENT
Greenspring Micro Fund I 2017
Venture Capital
GLOBAL FUND PLACEMENT
WestBridge SME Fund II 2017
Private Equity
GLOBAL FUND PLACEMENT
HPH Specialized Fund I 2017
Private Equity
GLOBAL FUND PLACEMENT
Wasserstein Debt Opportunities Fund 2016
Credit Long / Short
GLOBAL FUND PLACEMENT
Spire Capital Partners Fund III 2016
Secondary
SECONDARY ADVISORY
YFM Equity Partners Fund I 2016
Private Equity
GLOBAL FUND PLACEMENT
AlphaX Partners Fund I 2016
Venture Capital
GLOBAL FUND PLACEMENT
Greenspring Opportunities Fund IV 2016
Venture Capital
GLOBAL FUND PLACEMENT
US Middle Market Direct Lending Fund X 2016
Private Debt
GLOBAL FUND PLACEMENT
Oxygen Finance 2015
Oxygen2015
FinTech
DIRECT PLACEMENTS
Loveholidays.com 2015
Loveholidays2015
Technology
DIRECT PLACEMENTS
Endeavour Medtech Growth Fund I 2015
Private Equity
GLOBAL FUND PLACEMENT
US Middle Market Direct Lending Fund IX 2015
Private Debt
GLOBAL FUND PLACEMENT
Spire Capital Partners Fund III 2014
Private Equity
GLOBAL FUND PLACEMENT
Key people
Since the inception of the firm, we have focused on bringing together a group of talented leaders from across the alternative investment and corporate world. Our firm draws upon the experience of former private equity managers, corporate executives, capital markets professionals, financiers, lawyers, and founders to deliver remarkable fundraising results to our clients.
Co-Chairman
William Rudebeck
William currently acts as Co-Chairman of VCP Apex. Previously, in 2009, he co-founded Venture Capital Partners, which subsequently became VCP Advisors and later, VCP Apex. William also co-founded Bite Investments in 2018 and currently acts as CEO. Previously, William spent a number of years in corporate finance and investment banking, specialising in advising and raising capital for both corporates and alternative asset managers. William previously held various positions at HSBC, Grisons Peak, and Danske Bank.
Co-Chairman
Henry Talbot-Ponsonby
Henry currently acts as Co-Chairman of VCP Apex. Previously, in 2009, he co-founded Venture Capital Partners, which subsequently became VCP Advisors and later, VCP Apex. Henry also co-founded Bite Investments in 2018 and currently acts as President of Bite. Henry also sits on the Investment Committee of Bite Asset Management. Henry began his career in law, working as a Barrister in London, before joining Grisons Peak, a financial institutions focused investment banking firm.
Managing Director
Julian Kurz
Julian is a Managing Director based in Hong Kong. Julian previously worked for Eaton Partners, where he was a founding member of the Asia team that built an award-winning GP advisory business. Julian spent a decade working across Eaton’s Hong Kong, New York and Shanghai offices, focusing on the origination, execution and distribution of fundraises, secondaries and strategic advisory. Julian holds a bachelor’s degree from the London School of Economics.
Managing Director
Jay Shows
Jay is based in New York, where he is a Managing Director. Jay has had a 20+ year career working for leading global financial institutions and he has specialized within fundraising and advisory for alternative investments. Jay began his career in alternatives at Merrill Lynch in 2000 and has since held senior project management and distribution roles at Citigroup, Matinicus, BerchWood Partners and most recently, Stratus Partners, an alternatives advisory business that he founded. Jay has an MBA from NYU Stern School of Business. BrokerCheck
Managing Director
Xiaotian Mao
Xiaotian is a Non-Executive Partner who has worked in both the London and Shanghai offices, returning to London in 2023. Xiaotian has worked in investment banking at Standard Bank in Hong Kong and spent a number of years in audit at PwC. Xiaotian is a Certified Public Accountant, and has an MBA from the Saïd Business School, Oxford University
Peter Hughes
Peter acts as CEO of Apex Group, having founded the company in 2003, which now is one of the world’s largest fund administrators. Under his leadership, the Apex Group has grown rapidly and today delivers a full range of services from fund administration, middle office, banking and depositary to corporate services. These services are delivered via 80 offices worldwide by over 10000 staff. Peter has over 20 years of financial services experience having qualified as a chartered accountant in 1994. He is a fellow of the Institute of Chartered Accountants in England and Wales.
Hugo van Vredenburch
Hugo is a shareholder and advisor for VCP Apex and currently serves as Chairman of Fauna & Flora International, the world’s oldest international conservation charity. He was previously chairman of Interactive Investor and CEO of the TMF Group. Earlier in his career, Hugo was a Partner at Goldman Sachs and held a variety of roles including co-heading the equity franchise in Europe, Japan and Global COO of the equity division.
Michael Langdon
Michael is a shareholder and advisor for VCP Apex. Michael founded Rutland Partners, one of the pioneers of turnaround private equity in the UK, in 1986 after a career with Price Waterhouse where he specialised in investigative, consultancy and corporate finance work for large multinational clients. Michael is currently Rutland’s Chairman and has been central to determining both its investment strategy and its transition from a quoted industrial holding company into a UK focused mid-market private equity fund manager.
Global reach
Core offices
VCP Advisors UK Limited
London
28 Eccleston Square, London, SW1V 1NZ, United Kingdom
VCP Advisors UK Limited, Reference number: 523831, is authorised and regulated by the UK Financial Conduct Authority (FCA)
VCP Apex New York
535 Fifth Avenue, New York, NY 10017, USA
VCP Advisors (HK) Limited
Hong Kong
Suite 1106, 28 Stanley Street, Central, Hong Kong
VCP Advisors (HK) Limited, HK SFC Registration number: BOK076, is authorised and regulated by the Hong Kong Securities and Futures Commission
Contact us
Learn more about how VCP Apex can help your business or organisation.